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Over 70% of Taiwanese Netizens Plan to Purchase on Double 11: MIC
November 08, 2019


A survey of Taiwanese netizens found that over 70% of netizens express their willingness to make purchases on the upcoming Double 11 shopping festival, according to the MIC (Market Intelligence & Consulting Institute) of III (Institute for Information Industry). “MIC has observed Taiwanese netizens’ shopping behavior towards China’s Double 11 shopping festivals and department stores’ annual festivals for the past five years. This year, the findings reveal that over 70% of Taiwan’s netizens plan to purchase on Double 11, which is higher than those plan to purchase on department stores’ annual sales (60.2%),” said Rosa Chang, senior industry analyst of MIC.

Taiwanese Netizens’ Shopping Patterns in 2019

Note: The survey was conducted in October 2019 and 2,500 effective samples were collected with confidence level of 95% and sampling error of ±1.96%
Source: MIC, November 2019

"Based on the findings, we found Taiwan’s netizens will averagely spend NT$12,391 (US$413; US$1 = NT$30) on Double 11 shopping festivals and/or department stores’ annual sales of this season. When it comes to upcoming Double 11, the top five incentives are price-friendliness (64.5%), payback rewards (36.5%), online product variety (28.5%), fast delivery services (25.2%), and user-friendly shopping platform design (23.3%). Among all Double 11 promo activities, 46.8% of netizens are more willing to shop on Double 11 because of the free delivery services, especially female netizens; 40.8% of them due to credit card rewards, 35.5% due to limited sales/discounts/new releases of goods, 31.5% due to all promo activities related to Double 11 and 27.2% due to online coupon codes which are given when certain shopping amounts are reached. Nevertheless, the price remains the most critical factor when it comes to online shopping.”

To see more about this topic, please visit: Online Shopping Usage and Channels of Taiwanese Netizens (Pre-order), Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances, The Taiwanese eCommerce Industry Status and Online Shopping Habits and Behavior Analysis

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry.