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36.9% of Taiwanese Internet Users Have Done Cross-border Shopping: MIC
December 22, 2017


The online shopping value of internet users who have crossed the border to do shopping tends to be higher than those who haven't had, according to Taipei-based IT research institute MIC (Market Intelligence & Consulting Institute).

"Based on our findings, there is no difference what consumers will buy via general online shopping or cross-border shopping. Clothing and accessories, 3C products, and household supplies remain top three most popular items that Taiwanese internet users would buy online," says Rosa Chang, industry analyst with MIC.

Annual Online & Cross-border Spending in Taiwan, 4Q 2016

Source: MIC, December 2017

"Traditional retailers of clothing/accessories, 3C products, and household supplies therefore tend to feel more threatened by cross-border ecommerce."

To see more about this report, please visit: The Taiwanese eCommerce Industry Status and Online Shopping Habits and Behavior Analysis

For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.

About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry.