Press Room
Tecno Enjoying Steady Growth in the African Smartphone Market: MIC
July 21, 2017

 

Though not listed in the world’s top 10 smartphone brands, Tecno has made outstanding achievements, securing the second place in the African smartphone market in 2016, according to Taipei-based research institute MIC (Market Intelligence & Consulting Institute). "Founded in 2006, Tecno entered the African market in 2008 with its first feature phone T570. In 2016, Tecno was the largest mobile phone brand in Tanzania and Nigeria with a market share of 41% and 31% respectively," says Shih-Zong Huang, industry analyst with MIC.

African Smartphone Market Share by Leading Brand, 2014 – 2016

Source: MIC, July 2017

“Apart from providing smartphones with functions designed for young people's mobile entertainment needs, Tecno has created a software-based mobile entertainment ecosystem to improve user experience. The strategy of aligning hardware and software together has enabled Tecno to expand in the Africa smartphone market and made it the 16th most loved brand in Africa in 2016.”

To see more about this report, please visit Tecno's Development in Africa and Its Product Strategies

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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. http://mic.iii.org.tw/english