Mobile payments are mainly used for paying restaurant bills and vouchers, and for transportation fees, according to a survey released by Taipei-based IT research institute MIC (Market Intelligence & Consulting Institute).
Goods and Services Purchased at Brick-and-mortar Stores Using Mobile Payment Services
Source: MIC, March 2017
Note: Sample size: 1,059 (male vs. female = 529: 530)
"The relatively huge gap between the dining and other categories is because vendors in other categories have yet to develop a complete mobile payment environment compared to the dining category which the system was originally designed for. Moreover, physical retail outlets and credit card-issuing banks are two major sources Taiwanese consumers learn about mobile payments and therefore expanding their mobile payment availability will be strategically important for the mobile payment industry in Taiwan," says Tzu-li Hu, a senior industry analyst with MIC.
To see more about this report, please visit: What You Need to Know about Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. http://mic.iii.org.tw/english