After asking the respondents "Given several options, which security identification method do you prefer when making mobile payments," 54.8% of respondents preferred inputting characters, 47.4% fingerprint scanning, 35.9% screen signing, and 19.1% graphic passwords, and 18.6% iris scanning, according to a questionnaire-based survey conducted by MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "The result says that inputting characters and fingerprint scanning stand out as the preferred mode of security identification for most Taiwanese consumers, owing to consumer familiarity and flatter learning curve," says Hephy Hu, industry analyst with MIC.
Taiwanese Consumer Preferred Mobile Payment Method by Security Identification Type
| |
Character Input
|
Fingerprint Scanning
|
Screen Signing
|
Graphic Password
|
Iris Scanning
|
Facial
Scanning
|
No Scanning Required
|
|
Consumer Acceptance (%)
|
54.8%
|
47.4%
|
35.9%
|
19.1%
|
18.6%
|
9.4%
|
0.5%
|
Note 1: For this table, the question "given several options, which security identification method do you prefer when making mobile payments" was asked.
Note 2: 1,041 effective samples were collected in 2014, 50 of which had used mobile payment services before; 1,260 effective samples were collected in 2015, 239 of which had used mobile payment services before.
Source: MIC, October 2016
"Fingerprint scanning is the most popular form of biometric identification method compared to iris and facial scanning. The reason is that Taiwanese consumers are yet to feel the benefits brought by iris or facial scanning as the availability and security are also key concerns. Thus far, Taiwanese consumers still view fingerprint scanning as the preferred security identification method."
To see more about this report, please visit: What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english