After asking the respondents "Do you agree or not to continue using mobile payment to make transactions, acquire merchandises and use services in the future," over 70% of mobile payment users completed the statement with "totally agree" and "agree" 26.8% with "neural," and merely 2.1% with "disagree" and "totally disagree," according to a questionnaire-based survey conducted by MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "This reflects that over 70% of mobile payment users have high levels of willingness to continue using mobile payments while 35.2% of mobile payment non-users show interest in using mobile payments," says Hephy Hu, industry analyst with MIC.
Taiwanese Consumer Willingness of Starting or Continuously Using Mobile Payments in the Future
|
Consumer Attitude
|
Totally Agree
|
Agree
|
Neutral
|
Disagree
|
Totally Disagree
|
|
Haven't Used
|
2.9%
|
16.3%
|
50.6%
|
24.3%
|
5.9%
|
|
Have Used
|
27.6%
|
31.8%
|
33.1%
|
6.7%
|
0.8%
|
Note 1: For this table, the question "Do you agree or not to continue using mobile payment to make transactions, acquire merchandises and use services in the future" was asked.
Note 2: 1,041 effective samples were collected in 2014, 50 of which had used mobile payment services before; 1,260 effective samples were collected in 2015, 239 of which had used mobile payment services before.
Source: MIC, October 2016
"Thanks to joint efforts of companies in various sectors, Taiwan's environment for mobile payments has improved ever since Taiwan's Act Governing Electronic Payment Institutions took effect in May 2015, providing a legal groundwork for companies who intend to offer third-party payment services. With the gradual readiness of legislations, technologies, and players, the share of customers who have made mobile payments reached 19% at the end of 2015, up from merely 4.8% at the end of 2014."
To see more about this report, please visit: What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english