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Low-price and Android OS Smartphones' Global Share Continuing on the Rise: MIC
August 19, 2016


It is forecast market volume of Android smartphones will reach 1.27 billion units, with a share of 84.7%, in 2016, according to MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "Most of smartphones priced at USD300 or less run on Android. The dominance of Android OS in the smartphone market will remain unchallenged and the future of Android will continue to be promising," says Edward Lin, Senior Industry Analyst and Deputy Director with MIC.

Worldwide Smartphone Market by Operating System, 2013-2020

Thousand Units


"Market volume of iOS smartphones is forecast to top around 205 million units in the 2016, declining 13.7% year-on-year. Though the market share of iOS is declining, it is likely to maintain its market position in the next two to three years, backed by its high brand awareness and design -driven innovation," Lin added.

To see more about this report, please visit: Worldwide Smartphone Market Forecast, 2016~2020 (3Q 2016 Update)

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry.