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Increased Demand for 2-in-1 Tablets Driving 10" Tablet Market Share Significantly: MIC
July 22, 2016

 

The weakened global economy significantly affected consumer demand for tablets in 2015 and the impact will continue in 2016, according to MIC (Market Intelligence & Consulting Institute), a Taipei-based IT research institute. "The global tablet market volume is estimated at 183.5 million units, down 11.1% year-on-year," says Chung-yu Yang, senior analyst with MIC.

Worldwide Tablet Market Volume by Panel Size, 2013-2016

Source: MIC, July 2016

"While 7" and 8-9.x" tablets witnessed declines, tablets with screen sizes larger than 10" increased to 19% in 2015 up from 15.2% in 2014, owing to growing needs for 2-in-1 tablets. Their shipment volume is anticipated to grow by 20% and their share to reach 25.6% in 2016. The momentum will be coming from branded vendors' aggressive move into the development and marketing of new 2-in-1 tablets."

To see more about this report, please visit: Worldwide Tablet Forecast, 2016 - 2020

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english