Market volume of China's smartphone market reached 102.6 million units in the third quarter of 2015, up 5.8% sequentially after a consecutive decline in the prior two quarters, according to MIC (Market Intelligence and Consulting Institute), an ICT research institute based in Taipei.
Chinese Smartphone Market Volume, 1Q 2013-3Q 2015
Source: MIC, January 2016
"In the third quarter of 2015, Huawei had the best performance and garnered 16% of market share after assuming the leadership position in the previous quarter. Holding a 15.6% market share, Xiaomi stayed at the second place," says MIC Mobile Communications Team. "Compared to Xiaomi and Huawei, however, Lenovo had a languid performance, falling out of the top five vendors with a 5.8% market share."
As for foreign branded vendors, Apple secured 10.2% thanks to the continuous sales of iPhone6/6 Plus and the launch of iPhone 6S/6S Plus, but market share of Samsung dropped to 6.5% in the quarter. Meanwhile, after a loss in the second quarter of 2015, HTC was still not out of the red in the third quarter, but in view of the flagging smartphone market in China, the company has shifted part of its core business to the VR (virtual reality) industry. With early deployment, HTC may enjoy first-mover advantage over competitors.
To see more about this report, please visit: Chinese Smartphone Market Development, 4Q 2015
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. http://mic.iii.org.tw/english