Electric fans are an indispensable household item, especially in the hot summer months of China. A recent study done by MIC (Market intelligence & Consulting Institute), an ICT research institute based in Taiwan, found that of all the electric fan brands in China, Midea is the most popular in terms of online visibility on social media platforms.
"Midea received close to 1.4 million mentions on Sina Weibo, China’s most influential social network platform, from 15 May to 15 August 2015. This number clearly outranks all the other brands by a large margin," says MIC research team. "Most buyers during this period are young adults aged between 25 and 29. They gave extremely positive reviews about the company's after sales services, which put the brand in the category of 'mainstay products with high reviews'."
Sentiment Ranking by Electric Fan Brand
Note: Online visibility ranking refers to the number of times online users mention a specific water purifier brand on the social media platform
Source: Sina Weibo, compiled by MIC, November 2015
Meanwhile, electric fan brand Airmate fell into the category of 'niche products with high reviews'. Airmate, which is a renowned Taiwanese brand with a long history, received positive reviews and saw strong sales with its FSW35R-14 and FSW77R-5 models.
To see more about this report, please visit: Brand Competition and Consumer Preference of the Chinese Electric Fan Market
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english