In a recent study by MIC (Market Intelligence & Consulting Institute), Chinese brand Maibenben was found to have sold close to 3,500 units of Xiaomai on Tmall during 15 May 2015 to 15 August 2015, securing its spot as the #1 bestselling notebook PC for those three months. Maibenben's remarkable performance on Tmall, particularly with its Xiaomai 2S, is largely due to its high cost-performance (C/P) ratio, followed by its start-up speed.
Meanwhile, Dell Inspiron 15 (3543) was ranked as the second best-selling notebook PC model on Tmall, with more than 1,600 units sold over the researched period. Aside from its beautiful appearance, Dell has earned its name among Chinese Internet users as a reliable brand with good quality products and after-sale services.
Sales Volume Ranking by Notebook PC Model (15 May 2015 to 15 August 2015)
Source: Tmall, compiled by MIC, October 2015
In terms of online visibility, however, data showed that the most mentioned notebook PC brand on China's most influential social network Sina Weibo was Apple, which users classified as "mainstay products with high reviews". While Apple MacBook Air did not make into the top 10 best-selling models, it was ranked the third best-selling PC model and had received more positive reviews than others.
To see more about this report, please visit: Brand Competition and Consumer Preference of the Chinese Notebook PC Market
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About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english