Shipment volume of the Taiwanese desktop PC industry is projected to top around 15.6 million units in the third quarter of 2015, up 13.4% sequentially, according to MIC (Market Intelligence & Consulting Institute), a government-backed research institute in Taiwan. "This is mainly ascribed to the anticipated launch of new desktop PCs running on Intel's Skylake CPUs at late-August or early-September," says Chris Wei, senior analyst with MIC. "For this reason, several brands have revised up their third-quarter shipment forecasts, thereby driving Taiwan's desktop PC shipments upward in the third quarter."
Taiwanese Desktop PC Shipment Volume, 1Q 2013 - 4Q 2015
Source: MIC, August 2015
In the second quarter, traditionally the weak season for desktop PCs, most branded desktop PC shipments were lackluster. On the contrary, some brands - who adopted the inventory clearance strategy prior to new product rollouts in the third quarter - however witnessed shipment growth in the same quarter.
"Fueled by the continuing growth in demand for new products, branded vendors will likely call off the inventory clearance strategy initiated in the second quarter and desktop ASP will likely rise to US$270 in the third quarter, up from US$263 in the previous quarter", says Wei. "Therefore, the industry's shipment value is expected to witness a 16.4% sequential growth in the third quarter, reaching US$4.2 billion."
To see more about MIC's estimation, please visit: Worldwide Desktop PC Forecast, 2015-2019
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About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english