Thanks to the 5% LCD (Liquid Crystal Display) TV shipment growth, LCD TV panels were the main driving force for large-sized panel shipments in 2014, says Brian Chen, a senior analyst for MIC (Market Intelligence & Consulting Institute), a Taipei-based ICT research institute. "Shipment value of the worldwide LCD TV panel industry saw 1.9% year-on-year growth in 2014, reaching US$43.8 billion, mainly due to shipment volume growth."
Korean vendors accounted for the largest share of the worldwide shipment value at 47.4%, followed by Taiwanese vendors at 31.9%. Worldwide LCD TV panel ASP (Average Selling Price) declined 6.1% year on year in 2014, down to US$175.7.
Due to increased shipment share of larger-sized and high-end panels (e.g. 4K2K resolution), the decline in ASP was lower than that of 2013 which was at 13.2%. Another reason for the slowdown in the ASP reduction was a tight LCD TV panel supply in the second half of 2014. As a result, the reduction decelerated and some sizes even saw an increase in ASP (such as 32- and 40-inch models).
Panel ASP is expected to increase by 1.3% to US$178 in 2015 as vendors continue to raise shipment share of larger-sized and high-end panels, e.g. 4K2K resolution, WCG (Wide Color Gamut), and curved surface, especially Korean and Chinese panel vendors. However, it is expected that the increase in production capacity and panel supply in the second half of 2015 will accelerate the decline in the unit price of panels, leading to adverse consequences for the worldwide LCD TV panel ASP.
Worldwide LCD TV Panel Shipment Value and ASP by Country, 2011 – 2015
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ASP: US$
Revenues: US$ Million
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Source: MIC, April 2015
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To see more about this report, please visit: Worldwide Supply Chain Analysis: 2015 LCD TV Panel Industry
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english