1.Notebook PC 8
1.1 Executive Summary 8
1.1.1 Product Sales 8
1.1.2 Brand Position 8
1.1.3 Brand Awareness 8
1.1.4 User Analysis 8
1.2 Research Objective 9
1.3 Product Sales Tracking 10
1.4 Brand Position Tracking 12
1.5 Brand Awareness 14
1.5.1 Maibenben Xiaomai 2S Reviews 14
1.5.2 Dell Inspiron 15 (3543) Reviews 16
1.5.3 ASUS X550 Reviews 17
1.5.4 Hasee Elegant XS-5Y10S1 18
1.5.5 Lenovo G40 Reviews 19
1.6 User Analysis 21
1.6.1 Apple 21
1.6.2 ThinkPad 22
1.6.3 Dell 23
1.6.4 Lenovo 24
1.7 Conclusion 25
1.7.1 Brand Competition Analysis 25
1.7.2 Consumer Preference Analysis 26
2. Tablet 27
2.1 Executive Summary 27
2.1.1 Product Sales 27
2.1.2 Brand Position 27
2.1.3 Brand Awareness 27
2.1.4 User Analysis 27
2.2 Research Objective 28
2.3 Product Sales Tracking 29
2.4 Brand Position Tracking 32
2.5 Brand Awareness 34
2.5.1 Xiaomi Wi-Fi 64GB Reviews 34
2.5.2 Cube iwork8 Wi-Fi 32GB Reviews 35
2.5.3 Onda V891 Wi-Fi 32GB Reviews 37
2.5.4 Xiaomi Wi-Fi 16GB Reviews 38
2.5.5 Teclast X80HD Wi-Fi 32GB Reviews 40
2.6 User Analysis 42
2.6.1 Haier 42
2.6.2 Midea 43
2.6.3 Samsung 44
2.7 Conclusion 45
2.7.1 Brand Competition Analysis 45
2.7.2 Consumer Preference Analysis 46
3. Smartphone 48
3.1 Executive Summary 48
3.1.1 Product Sales 48
3.1.2 Brand Position 48
3.1.3 Brand Awareness 48
3.1.4 User Analysis 48
3.2 Research Objective 49
3.3 Product Sales 50
3.4 Brand Position 52
3.5 Brand Awareness 54
3.5.1 Xiaomi Redmi 2A Reviews 54
3.5.2 Huawei Honor Play 4C Reviews 55
3.5.3 Xiaomi Redmi Note 4G Reviews 56
3.5.4 Meizu MX5 Reviews 57
3.5.5 Xiaomi Mi 4 Reviews 58
3.6 User Analysis 60
3.6.1 Xiaomi 60
3.6.2 Apple 61
3.6.3 Samsung 62
3.6.4 Huawei 63
3.7 Conclusion 64
3.7.1 Brand Competition Analysis 64
3.7.2 Consumer Preference Analysis 65
Appendix 66
Glossary of Terms 66
List of Companies 67

Figure 1: Data Sources and Collection Methods 9
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 10
Figure 3: Sales Volume Ranking by Notebook PC Model 10
Figure 4: Sales Volume Ranking by Chinese Notebook PC Model 11
Figure 5: Sales Volume Ranking by Foreign Notebook PC Model 11
Figure 6: Sales Volume Ranking by Taiwanese Notebook PC Model 12
Figure 7: Online Visibility Ranking by Notebook PC Brand 12
Figure 8: Sentiment Ranking by Notebook PC Brand 13
Figure 9: Factors Affecting Purchase of Top 5 Notebook PC Models 14
Figure 10: Factors Affecting Purchase of Maibenben Xiaomai 2S 15
Figure 11: Factors Affecting Purchase of Dell Inspiron 15 (3543) 16
Figure 12: Factors Affecting Purchase of the ASUS X550 18
Figure 13: Factors Affecting Purchase of the Hasee Elegant XS-5Y10S1 19
Figure 14: Factors Affecting Purchase of Lenovo G40 20
Figure 15: Apple Notebook PC User Distribution by Gender & Age 21
Figure 16: Apple Notebook PC User Distribution by Region 21
Figure 17: ThinkPad Notebook PC User Distribution by Gender & Age 22
Figure 18: ThinkPad Notebook PC User Distribution by Region 22
Figure 19: Dell Notebook PC User Distribution by Gender & Age 23
Figure 20: Dell Notebook PC User Distribution by Region 23
Figure 21: Lenovo Notebook PC User Distribution by Gender & Age 24
Figure 22: Lenovo Notebook PC User Distribution by Region 24
Figure 23: Data Sources and Collection Methods 28
Figure 24: Brand Ranking by Number of Items Available on Tmall and JD 29
Figure 25: Sales Volume Ranking by Tablet Model 29
Figure 26: Sales Volume Ranking by Chinese Tablet Model 30
Figure 27: Sales Volume Ranking by Foreign Tablet Model 30
Figure 28: Sales Volume Ranking by Taiwanese Tablet Model 31
Figure 29: Online Visibility Ranking by Tablet Brand 32
Figure 30: Sentiment Ranking by Tablet Brand 33
Figure 31: Factors Affecting Purchase of Top 5 Tablet Models 34
Figure 32: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB 35
Figure 33: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB 37
Figure 34: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB 38
Figure 35: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB 40
Figure 36: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB 41
Figure 37: Xiaomi Tablet User Distribution by Gender & Age 42
Figure 38: Xiaomi Tablet User Distribution by Region 42
Figure 39: Apple Tablet User Distribution by Gender & Age 43
Figure 40: Apple Tablet User Distribution by Region 43
Figure 41: Samsung Tablet User Distribution by Gender & Age 44
Figure 42: Samsung Tablet User Distribution by Region 44
Figure 43: Data Sources and Collection Methods 49
Figure 44: Brand Ranking by Number of Items Available on Online Stores 50
Figure 45: Sales Volume Ranking by Smartphone Model 50
Figure 46: Sales Volume Ranking by Chinese Smartphone Model 51
Figure 47: Sales Volume Ranking by International Smartphone Model 51
Figure 48: Online Visibility Ranking by Smartphone Brand 52
Figure 49: Sentiment Ranking by Smartphone Brand 53
Figure 50: Factors Affecting Purchase of Top 5 Smartphone Models 54
Figure 51: Factors Affecting Purchase of Best Seller: Redmi 2A 55
Figure 52: Factors Affecting Purchase of 2nd Best Seller: Honor Play 4C 56
Figure 53: Factors Affecting Purchase of 3rd Best Seller: Redmi Note 4G 57
Figure 54: Factors Affecting Purchase of 4th Best Seller: Meizu MX5 58
Figure 55: Factors Affecting Purchase of 5th Best Seller: Xiaomi Mi 4 59
Figure 56: Xiaomi Smartphone User Distribution by Gender & Age 60
Figure 57: Xiaomi Smartphone User Distribution by Region 60
Figure 58: Apple Smartphone User Distribution by Gender & Age 61
Figure 59: Apple Smartphone User Distribution by Region 61
Figure 60: Samsung Smartphone User Distribution by Gender & Age 62
Figure 61: Samsung Smartphone User Distribution by Region 62
Figure 62: Huawei Smartphone User Distribution by Gender & Age 63
Figure 63: Huawei Smartphone User Distribution by Region 63

Table 1: Notebook PC Brand Competition Analysis 25
Table 2: Tablet Brand Competition Analysis 45
Table 3: Smartphone Brand Competition Analysis 64