Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (3)
December 14, 2015
56 Page, BOOK
US$2,000 (Single User License)


Using big data analytics, this research covers top Chinese home appliance brands, including microwave oven, dishwasher, and water purifier, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
  • Table of Contents
  •  List of Figures
  •  List of Tables
  •  Companies covered
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