1. Microwave Oven 7
1.1 Executive Summary 7
1.1.1 Product Sales 7
1.1.2 Brand Position 7
1.1.3 Brand Awareness 7
1.1.4 User Analysis 7
1.2 Research Objective 8
1.3 Product Sales 9
1.4 Brand Position 11
1.5 Brand Awareness 13
1.5.1 Midea MM721NG1-PS Reviews 13
1.5.2 Midea M1-L236A Reviews 15
1.5.3 Galanz G70F20CN1L-DG (B0) Reviews 16
1.5.4 Midea MM721NG1-PW Reviews 17
1.5.5 Galanz G70D20CN1P-D2 (S0) Reviews 18
1.6 User Analysis 19
1.6.1 Galanz 19
1.6.2 Midea 20
1.7 Conclusion 21
1.7.1 Brand Competition Analysis 21
1.7.2 Consumer Preference Analysis 22
2. Dishwasher 23
2.1 Executive Summary 23
2.1.1 Product Sales 23
2.1.2 Brand Position 23
2.1.3 Brand Awareness 23
2.1.4 User Analysis 23
2.2 Research Objective 24
2.3 Product Sales 25
2.4 Brand Position 27
2.5 Brand Awareness 28
2.5.1 Midea WQP6-3206A-CN Reviews 29
2.5.2 Siemens SN23E831TI Reviews 30
2.5.3 Siemens SC73M610TI Reviews 31
2.5.4 Siemens SK23E800TI Reviews 32
2.5.5 Siemens SC73M810TI Reviews 33
2.6 User Analysis 34
2.6.1 Siemens 34
2.6.2 Midea 35
2.6.3 Fotile 36
2.7 Conclusion 37
2.7.1 Brand Competition Analysis 37
2.7.2 Consumer Preference Analysis 38
3. Water Purifier 39
3.1 Executive Summary 39
3.1.1 Product Sales 39
3.1.2 Brand Position 39
3.1.3 Brand Awareness 39
3.1.4 User Analysis 39
3.2 Research Objective 40
3.3 Product Sales 41
3.4 Brand Position 43
3.5 Brand Awareness 45
3.5.1 Joyoung JYW-T01 Reviews 46
3.5.2 Tesran TSY-2009C Reviews 48
3.5.3 An Zhi Xing AZX-JSQ-03 Reviews 49
3.5.4 Brita Maxtra Reviews 50
3.5.5 An Zhi Xing AZX-08UF-C3+2B Reviews 51
3.6 User Analysis 52
3.6.1 Xiaomi 52
3.6.2 Midea 53
3.6.3 Brita 54
3.7 Conclusion 55
3.7.1 Brand Competition Analysis 55
3.7.2 Consumer Preference Analysis 56
Appendix 57
Glossary of Terms 57
List of Companies 58