1. Electric Fan 7
1.1 Executive Summary 7
1.1.1 Product Sales 7
1.1.2 Brand Position 7
1.1.3 Brand Awareness 7
1.1.4 User Analysis 7
1.2 Research Objective 8
1.3 Product Sales 9
1.4 Brand Position 11
1.5 Brand Awareness 13
1.5.1 TCL FS-40-AT1607 Reviews 13
1.5.2 Camel FS-25AZ Reviews 14
1.5.3 Kungchung FS40 Reviews 15
1.5.4 Lvling TF1004R Reviews 16
1.5.5 Bilisha FT-30 Reviews 17
1.6 User Analysis 19
1.6.1 Midea 19
1.6.2 Airmate 20
1.7 Conclusion 21
1.7.1 Brand Competition Analysis 21
1.7.2 Consumer Preference Analysis 22
2. Air Purifier 23
2.1 Executive Summary 23
2.1.1 Product Sales 23
2.1.2 Brand Position 23
2.1.3 Brand Awareness 23
2.1.4 User Analysis 23
2.2 Research Objective 24
2.3 Product Sales 25
2.4 Brand Position 27
2.5 Brand Awareness 29
2.5.1 Mi Air Purifier Reviews 29
2.5.2 TCL TKJ-F220B Reviews 30
2.5.3 Changhong CKJ-B160F Reviews 31
2.5.4 TCL TKJ-F220A Reviews 32
2.5.5 Lemai KX-35 Reviews 33
2.6 User Analysis 35
2.6.1 Xiaomi 35
2.6.2 TCL 36
2.6.3 Sharp 37
2.7 Conclusion 38
2.7.1 Brand Competition Analysis 38
2.7.2 Consumer Preference Analysis 39
3. Vacuum Cleaner 40
3.1 Executive Summary 40
3.1.1 Product Sales 40
3.1.2 Brand Position 40
3.1.3 Brand Awareness 40
3.1.4 User Analysis 40
3.2 Research Objective 41
3.3 Product Sales 42
3.4 Brand Position 44
3.5 Brand Awareness 46
3.5.1 Deerma DX118C Reviews 47
3.5.2 Midea SC861A Reviews 48
3.5.3 Midea C3-L148B Reviews 49
3.5.4 Deerma DX117C Reviews 50
3.5.5 Jarrow 202 Reviews 51
3.6 User Analysis 52
3.6.1 Deerma 52
3.6.2 LG 53
3.6.3 Philips 54
3.7 Conclusion 55
3.7.1 Brand Competition Analysis 55
3.7.2 Consumer Preference Analysis 56
Appendix 57
Glossary of Terms 57
List of Companies 58

Figure 1: Data Sources and Collection Methods 8
Figure 2: Brand Ranking by Number of Items Available on Online Stores 9
Figure 3: Sales Volume Ranking by Electric Fan Model 9
Figure 4: Sales Volume Ranking by Chinese Electric Fan Model 10
Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model 10
Figure 6: Online Visibility Ranking by Electric Fan Brand 11
Figure 7: Sentiment Ranking by Electric Fan Brand 12
Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models 13
Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT1607 14
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ 15
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS40 16
Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R 17
Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-30 18
Figure 14: Midea Electric Fan User Distribution by Gender & Age 19
Figure 15: Midea Electric Fan User Distribution by Region 19
Figure 16: Airmate Electric Fan User Distribution by Gender & Age 20
Figure 17: Airmate Electric Fan User Distribution by Region 20
Figure 18: Data Sources and Collection Methods 24
Figure 19: Brand Ranking by Number of Items Available on Online Stores 25
Figure 20: Sales Volume Ranking by Air Purifier Model 25
Figure 21: Sales Volume Ranking by Chinese Air Purifier Model 26
Figure 22: Sales Volume Ranking by Foreign Air Purifier Model 26
Figure 23: Online Visibility Ranking by Air Purifier Brand 27
Figure 24: Sentiment Ranking by Air Purifier Brand 28
Figure 25: Factors Affecting Purchase of Top 5 Air Purifier Models 29
Figure 26: Factors Affecting Purchase of Best Seller: Mi Air Purifier 30
Figure 27: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B 31
Figure 28: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F 32
Figure 29: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A 33
Figure 30: Factors Affecting Purchase of 5th Best Seller: Lemai KX-35 34
Figure 31: Xiaomi Air Purifier User Distribution by Gender & Age 35
Figure 32: Xiaomi Air Purifier User Distribution by Region 35
Figure 33: TCL Air Purifier User Distribution by Gender & Age 36
Figure 34: TCL Air Purifier User Distribution by Region 36
Figure 35: Sharp Air Purifier User Distribution by Gender & Age 37
Figure 36: Sharp Air Purifier User Distribution by Region 37
Figure 37: Data Sources and Collection Methods 41
Figure 38: Brand Ranking by Number of Items Available on Online Stores 42
Figure 39: Sales Volume Ranking by Vacuum Cleaner Model 42
Figure 40: Sales Volume Ranking by Chinese Vacuum Cleaner Model 43
Figure 41: Sales Volume Ranking by International Vacuum Cleaner Model 43
Figure 42: Online Visibility Ranking by Vacuum Cleaner Brand 44
Figure 43: Sentiment Ranking by Vacuum Cleaner Brand 45
Figure 44: Factors Affecting Purchase of Top 5 Vacuum Cleaner Models 46
Figure 45: Factors Affecting Purchase of Deerma DX118C 47
Figure 46: Factors Affecting Purchase of Midea SC861A 48
Figure 47: Factors Affecting Purchase of Midea C3-L148B 49
Figure 48: Factors Affecting Purchase of Deerma DX117C 50
Figure 49: Factors Affecting Purchase of Jarrow 202 51
Figure 50: Deerma Vacuum Cleaner User Distribution by Gender & Age 52
Figure 51: Deerma Vacuum Cleaner User Distribution by Region 52
Figure 52: LG Vacuum Cleaner User Distribution by Gender & Age 53
Figure 53: LG Vacuum Cleaner User Distribution by Region 53
Figure 54: Philips Vacuum Cleaner User Distribution by Gender & Age 54
Figure 55: Philips Vacuum Cleaner User Distribution by Region 54

Table 1: Electric Fan Brand Competition Analysis 21
Table 2: Air Purifier Brand Competition Analysis 38
Table 3: Vacuum Cleaner Brand Competition Analysis 55