MIC ENGLISH

Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (1)

December 14, 2015 / MIC Research Team

87 Page, BOOK

US$2,000 (Single User License)

Abstract

Using big data analytics, this research covers top Chinese home appliance brands, including LCD TV, refrigerator, washing machine and air conditioner, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents
1. LCD TV 9
1.1 Executive Summary 9
1.1.1 Product Sales 9
1.1.2 Brand Position 9
1.1.3 Brand Awareness 9
1.1.4 User Analysis 9
1.2 Research Objective 10
1.3 Product Sales Tracking 11
1.4 Brand Position Tracking 13
1.5 Brand Awareness 15
1.5.1 KKTV K43 Reviews 15
1.5.2 Xiaomi MiTV2 L40M2-AA Reviews 16
1.5.3 LeTV S40 Air L Reviews 18
1.5.4 Xiaomi MiTV2 4K 49-inch Reviews 19
1.5.5 LeTV S40 Air 4 Reviews 21
1.6 User Analysis 23
1.6.1 Xiaomi 23
1.6.2 LeTV 24
1.6.3 KKTV 25
1.6.4 Skyworth 26
1.6.5 LG 27
1.7 Conclusion 28
1.7.1 Brand Competition Analysis 28
1.7.2 Consumer Preference Analysis 29
2. Refrigerator 31
2.1 Executive Summary 31
2.1.1 Product Sales 31
2.1.2 Brand Position 31
2.1.3 Brand Awareness 31
2.1.4 User Analysis 31
2.2 Research Objective 32
2.3 Product Sales Tracking 33
2.4 Brand Position Tracking 35
2.5 Brand Awareness 37
2.5.1 Konka BCD-192MT Reviews 37
2.5.2 Haier BCD-206STPA Reviews 38
2.5.3 Midea BCD-206TM(E) Reviews 40
2.5.4 Skyworth BCD-160 Reviews 42
2.5.5 KEG BCD-102D Reviews 43
2.6 User Analysis 46
2.6.1 Haier 46
2.6.2 Midea 47
2.6.2 Siemens 48
2.7 Conclusion 49
2.7.1 Brand Competition Analysis 49
2.7.2 Consumer Preference Analysis 50
3. Washing Machine 51
3.1 Executive Summary 51
3.1.1 Product Sales 51
3.1.2 Brand Position 51
3.1.3 Brand Awareness 51
3.1.4 User Analysis 51
3.2 Research Objective 52
3.3 Product Sales Tracking 53
3.4 Brand Position Tracking 55
3.5 Brand Awareness 57
3.5.1 ihengIMa XPB40-688 Reviews 57
3.5.2 Midea MB55-V1010H Reviews 58
3.5.3 Littleswan TB70-V1058(H) Reviews 60
3.5.4 Hyundai XPB35-2188S Reviews 61
3.5.5 Hyundai XPB46-1218 Reviews 63
3.6. User Analysis 65
3.6.1 Haier 65
3.6.2 Littleswan 66
3.7 Conclusion 67
3.7.1 Brand Competition Analysis 67
3.7.2 Consumer Preference Analysis 68
4. Air Conditioner 69
4.1 Executive Summary 69
4.1.1 Product Sales 69
4.1.2 Brand Position 69
4.1.3 Brand Awareness 69
4.1.4 User Analysis 69
4.2 Research Objective 70
4.3 Product Sales Tracking 71
4.4 Brand Position Tracking 73
4.5 Brand Awareness 75
4.5.1 Galanz KFR-26GWdP11E-130(2) Reviews 75
4.5.2 Aux KFR-35GW/BpHRB Reviews 76
4.5.3 Galanz KFR-35GW/dC11E-130(2) Reviews 78
4.5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews 79
4.5.5 Kelon KFR-35GW/EFVMS3z Reviews 80
4.6 User Analysis 82
4.6.1 Haier 82
4.6.2 Midea 83
4.6.3 Galanz 84
4.6.4 Daikin 85
4.7 Conclusion 86
4.7.1 Brand Competition Analysis 86
4.7.2 Consumer Preference Analysis 87
Appendix 88
Glossary of Terms 88
List of Companies 89

List of Figures
Figure 1: Data Sources and Collection Methods 10
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 11
Figure 3: Sales Volume Ranking by LCD TV Model 11
Figure 4: Sales Volume Ranking by Chinese LCD TV Model 12
Figure 5: Sales Volume Ranking by Foreign LCD TV Model 12
Figure 6: Online Visibility Ranking by LCD TV Brand 13
Figure 7: Sentiment Ranking by LCD TV Brand 14
Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models 15
Figure 9: Factors Affecting Purchase of KKTV K43 16
Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA 17
Figure 11: Factors Affecting Purchase of the LeTV S40 Air L 19
Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch 20
Figure 13: Factors Affecting Purchase of LeTV S40 Air 4 22
Figure 14: Xiaomi LCD TV User Distribution by Gender & Age 23
Figure 15: Xiaomi LCD TV User Distribution by Region 23
Figure 16: LeTV LCD TV User Distribution by Gender & Age 24
Figure 17: LeTV LCD TV User Distribution by Region 24
Figure 18: KKTV LCD TV User Distribution by Gender & Age 25
Figure 19: KKTV LCD TV User Distribution by Region 25
Figure 20: Skyworth LCD TV User Distribution by Gender & Age 26
Figure 21: Skyworth LCD TV User Distribution by Region 26
Figure 22: LG LCD TV User Distribution by Gender & Age 27
Figure 23: LG LCD TV User Distribution by Region 27
Figure 24: Data Sources and Collection Methods 32
Figure 24: Brand Ranking by Number of Items Available on Tmall and JD 33
Figure 25: Sales Volume Ranking by Refrigerator Model 33
Figure 26: Sales Volume Ranking by Chinese Refrigerator Model 34
Figure 27: Sales Volume Ranking by Foreign Refrigerator Model 34
Figure 28: Online Visibility Ranking by Refrigerator Brand 35
Figure 29: Sentiment Ranking by Refrigerator Brand 36
Figure 30: Factors Affecting Purchase of Top 5 Refrigerator Models 37
Figure 31: Factors Affecting Purchase of Konka BCD-192MT 38
Figure 32: Factors Affecting Purchase of Haier BCD-206STPA 40
Figure 33: Factors Affecting Purchase of Midea BCD-206TM(E) 42
Figure 34: Factors Affecting Purchase of Skyworth BCD-160 43
Figure 35: Factors Affecting Purchase of KEG BCD-102D 45
Figure 36: Haier Refrigerator User Distribution by Gender & Age 46
Figure 37: Haier Refrigerator User Distribution by Region 46
Figure 38: Midea Refrigerator User Distribution by Gender & Age 47
Figure 39: Midea Refrigerator User Distribution by Region 47
Figure 40: Siemens Refrigerator User Distribution by Gender & Age 48
Figure 41: Siemens Refrigerator User Distribution by Region 48
Figure 42: Data Sources and Collection Methods 52
Figure 43: Brand Ranking by Number of Items Available on Tmall and JD 53
Figure 44: Sales Volume Ranking by Washing Machine Model 53
Figure 45: Sales Volume Ranking by Chinese Washing Machine Model 54
Figure 46: Sales Volume Ranking by Foreign Washing Machine Model 54
Figure 47: Online Visibility Ranking by Washing Machine Brand 55
Figure 48: Sentiment Ranking by Washing Machine Brand 56
Figure 49: Factors Affecting Purchase of Top 5 Washing Machine Models 57
Figure 50: Factors Affecting Purchase of ihengIMa XPB40-688 58
Figure 51: Factors Affecting Purchase of Midea MB55-V1010H 59
Figure 52: Factors Affecting Purchase of Littleswan TB70-V1058(H) 61
Figure 53: Factors Affecting Purchase of Hyundai XPB35-2188S 62
Figure 54: Factors Affecting Purchase of Hyundai XPB46-1218 64
Figure 55: Haier Washing Machine User Distribution by Gender & Age 65
Figure 56: Haier Washing Machine User Distribution by Region 65
Figure 57: Littleswan Washing Machine User Distribution by Gender & Age 66
Figure 58: Littleswan Washing Machine User Distribution by Region 66
Figure 59: Data Sources and Collection Methods 70
Figure 60: Brand Ranking by Number of Items Available on Tmall and JD 71
Figure 61: Sales Volume Ranking by Air Conditioner Model 71
Figure 62: Sales Volume Ranking by Chinese Air Conditioner Model 72
Figure 63: Sales Volume Ranking by Foreign Air Conditioner Model 72
Figure 64: Online Visibility Ranking by Air Conditioner Brand 73
Figure 65: Sentiment Ranking by Air Conditioner Brand 74
Figure 66: Factors Affecting Purchase of Top 5 Air Conditioner Models 75
Figure 67: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2) 76
Figure 68: Factors Affecting Purchase of Aux KFR-35GW/BpHRB 78
Figure 69: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L 79
Figure 70: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2) 80
Figure 71: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z 81
Figure 72: Haier Air Conditioner User Distribution by Gender & Age 82
Figure 73: Haier Air Conditioner User Distribution by Region 82
Figure 74: Midea Air Conditioner User Distribution by Gender & Age 83
Figure 75: Midea Air Conditioner User Distribution by Region 83
Figure 76: Galanz Air Conditioner User Distribution by Gender & Age 84
Figure 77: Galanz Air Conditioner User Distribution by Region 84
Figure 78: Daikin Air Conditioner User Distribution by Gender & Age 85
Figure 79: Daikin Air Conditioner User Distribution by Region 85

List of Tables

Table 1: LCD TV Brand Competition Analysis 28
Table 2: Refrigerator Brand Competition Analysis 49
Table 3: Washing Machine Brand Competition Analysis 67
Table 4: Air Conditioner Brand Competition Analysis 86

Companies covered
17TV, Changhong, Coocaa, Electrolux, Haier, Hisense, Homa, JD, KEG, KKTV, Konka, LeTV, LG, Meiling, Midea, New-fly, Panasonic, Philips, Ronshen, Samsung, Sharp, Siemens, Sina, Skyworth, Sony, TCL, Tmall, Xiaomi

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