Samsung Slates Global Launch of Bada Smartphone for Late March
February 06, 2010
Samsung Electronics said on February 4 that it
has slated the global launch of its Bada-based Smartphone for late March at the
earliest, the Korea Herald reported. Bada is Samsung's own-developed mobile
operating system, and the company expects to substantially boost the share of
Bada-based devices in its Smartphone shipments this year. Meanwhile, Samsung is
also about to roll out its first Android-based Smartphone for the Korean market
in April. Based on the latest Android 2.1 operating system, Samsung's new Smartphone
is expected to be the first Android-powered device to feature video calling and
will be sold via Korean mobile operator SK Telecom. Samsung has set the
full-year shipment target of its overall mobile phone business at 270 million
units in 2010, representing 19% growth from 227 million units in the previous
year.