Asia Express - Display
Shanghai Media Group, Haier Begin HD TV Collaboration
March 23, 2007
SMG (Shanghai Media Group) and Haier have formed a strategic partnership to advance HD (High Definition) television development. SMG and Haier's collaboration will be focused on HD televisions, HD content development, marketing operations, and after-sale services. The commencement of this partnership was marked by the launch of a high-end HD TV brand, Innov, a joint effort between SMG and Haier.