Asia Express - Display
Samsung Develops Intelligent DDIs for Mobile Devices
September 08, 2006
Samsung Electronics has unveiled an intelligent DDI (Display Driver IC) applied to mobile handheld devices. The new chip enables high-quality visibility of on-screen images outdoor by automatically detecting the ambient light condition. It also reduces power consumption by 30% when being used indoors. Samsung plans to start mass production on the DDI by the end of 2006.