ROWA Trying for Comeback as High-end LCD TV Brand under TCL
June 24, 2005
Color TV maker ROWA has made a re-entry into the Chinese market with its new line of high-end LCD TVs. Due to financial and marketing channel issues, the maker withdrew from the industry in 2003, and was later on acquired by TCL. Now, reorganized by TCL-Thomson Electronics, ROWA is returning as a brand under TCL that targets the higher-end segment of the market.