Taiwanese E Ink recently announced that it has teamed up with Chinese BOE to jointly develop electronic shelf labels, and has succeeded in breaking into the supply chains of Alibaba’s new retail business and global well-known retailers and department stores such as Carrefour and Marks & Spencer, according to United Daily News on May 14. E Ink and BOE have initiated a strategic alliance through their mutually-funded French electronic shelf label company called SES-imagota, in which E Ink has almost 80% stake, while BOE has around 6%. Pursuant to the agreement, E Ink supplies electronic paper materials while BOE supplies panel substrates. Taking advantage of SES-imagotag's advantage in Europe and its alliance with BOE, E Ink expects its electronic shelf label shipments to tap 100 million this year, up from 52 million in 2017.