BenQ to Abandon BenQ-Siemens Brand Name in 3Q 2007
April 04, 2007
On March 29, BenQ announced that it will desert BenQ-Siemens brand name for its mobile phones beginning from the third quarter of 2007. Fourteenth models under the BenQ brand are expected to hit the market in 2007, including two 3.5G phones. The company stated that it will regain BenQ brand in China within two and half years. The company also plans to pick up its mobile phone ODM (Original Design Manufacturing) business for several customers including Motorola and Nokia.