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Google's Acquisition of Motorola Mobility and Its Impact on the Smartphone Industry
September 28, 2011 Edward Lin, Chia-Wei Chang
• 8 Pages, Radar
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US$1,200 (Single User License)
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Abstract
On August 15, 2011, Google announced the acquisition of Motorola Mobility for US$12.5 billion, sending a shock wave throughout the Smartphone industry. Google said in the statement that this deal will significantly strengthen the Android ecosystem and that Google will ensure the openness of the Android system while maintaining the independent operation of Motorola Mobility. This research will look at the respective motives of Google and Motorola Mobility behind this deal and how it will influence the overall Smartphone industry and the Android OEMs (Original Equipment Manufacturers) in the future.
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 | 1. Background for Google's Acquisition of Motorola Mobility |
| 1.1 Main Value of Google's Acquisition of Motorola Mobility |
| 1.2 Additional Benefit of Google's Acquisition of Motorola Mobility: Acceleration of Entry into Home Market |
| 1.3 Motorola Mobility: Optimization of Business Value |
| 2. Projected Development Following Google's Acquisition of Motorola Mobility |
| 2.1 Google/Motorola Mobility |
| 2.2 Android OEMs |
| 2.3 Other Competitors |
| 2.4 Taiwanese Contract Manufacturers |
| Appendix |
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| Background for Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility | | | |
| Projected development following Google's acquisition of Motorola Mobility, including four different scenarios for Google/Motorola Mobility, Android OEMs, other competitors, and Taiwanese contract manufacturers | | | |
| Companies and organizations analyzed or mentioned in the report include: | | | |
| Apple, Google, HTC, Huawei, IBM, Intel, InterDigital, LG, Logitech, Microsoft, Motorola, Motorola Mobility, Nokia, Nortel, RIM, Samsung, Sony, Sony Ericsson, ZTE | | | |
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.
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