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Current Competition and Future Development of the Worldwide Smartphone Industry
October 14, 2011 Edward Lin
• 21 Pages, Topical Report
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US$1,880 (Single User License)
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Abstract
It is forecasted that worldwide Smartphone shipment volume will arrive at 460 million units in 2011, accounting for approximately 29% in overall mobile phone shipment in full-year 2011. This figure is projected to exceed 1.2 billion in 2015, accounting for over 60% in overall shipment. Since the release of Apple's iPhone in 2007, Smartphones gradually become a multimedia application product for general consumer use. With Smartphone becoming the major mobile phone product, the industry as a whole is undergoing a paradigm shift. This report offers insight into competition and cooperation between major vendors and system integrators, as well as the future trend of the Smartphone industry.
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 | 1. Worldwide Smartphone Shipment Forecasts |
| 2. Competition among Smartphone OS Integrators |
| 2.1 Android: Mutually Beneficial Cooperation between Hardware and Software Applications |
| 2.2 iOS: Complete Integration between Hardware and Software Applications |
| 2.3 Windows: Close Cooperation between Hardware and Software Applications |
| 3. Competition among Major Smartphone Branded Vendors |
| 4. Future Development of the Smartphone Industry |
| 4.1 Satisfying User Experience Rather than Offering Complete Specs |
| 4.2 Focusing on Offering Innovative Software Applications Rather than Hardware Specs |
| 4.3 Retaining Existing Customers Rather than Attracting New Ones |
| MIC Perspective |
| Appendix |
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| Background introduction, touching on the Smartphone industry development as well as shipment forecasts | | | |
| Competition among Smartphone OS integrators, including the cooperation models for Android, iOS, and Windows OS | | | |
| Competition among major branded Smartphone vendors, as well as analysis of their advantages and disadvantages | | | |
| Future development of the Smartphone industry, focusing on the importance of user experience, software application innovation, and existing users | | | |
| Companies and organizations analyzed or mentioned in the report include: Abaxia, Apple, ARM, Dell, HTC, Huawei, IBM, KKBOX, LG, Microsoft, Motorola, Nokia, OnLive, Game System, Oracle, RIM, S3 Graphics, SADI (Samsung Art & Design Institute), Saffron Digital, Samsung, Sony Ericsson, ZTE | | | |
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| Figure 1 Worldwide Mobile Phone Shipment Volume, 2010 - 2012 |
| Figure 2 Worldwide Smartphone OS Shipment, 2010-2015 |
| Figure 3 Product Road Map of Apple's Mobile Phones and Tablet Devices |
| Figure 4 Worldwide Market Share of Major Smartphone Vendors, 2010-2015 |
| Figure 5 Worldwide Smartphone Penetration Rate, 2010-2015 |
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| Table 1 Global Major Smartphone Branded Vendors' Advantages and Disadvantages |
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.
http://mic.iii.org.tw/english
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