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The Blurring Boundaries between Smartphones and Feature Phones
October 15, 2009 Edward Lin
• 16 Pages, Topical Report
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US$1,920 (Single User License)
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Abstract
In terms of product definition, the largest difference between Smartphones and feature phones is that the former features an embedded open OS while the latter does not. Based on these industry-wide definitions, in the past there were significant differences between the two product types in specifications and market segmentation. However, since early 2009, following the increasing number of companies investing in these products and the growing intensity of market competition, the diversification of products has led to a trend whereby consumers' perception of boundaries between Smartphones and feature phones is becoming more blurred. This report analyzes this trend from the perspectives of prices, software applications and vendors' product strategies, and examines the impact of this trend on the overall mobile phone industry.
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 | 1. Traditional Distinction between Smartphones and Feature Phones
| | 2. Boundaries between Smartphones and Feature Phones Blurring
| | 2.1 Prices
| | 2.2 Software Applications
| | 2.2.1 Qualcomm BREW MP Provides Flexible Development Environment
| | 2.2.2 Microsoft OneApp Integrates Popular Applications
| | 2.3 Product Strategy
| | 2.3.1 Nokia Uses Feature Phone Roll-out Strategies in Smartphone Market
| | 2.3.2 Samsung, LG Develop Own Operating Platforms
| | MIC Perspective
| | Appendix
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| Traditional distinction between Smartphones and feature phones in the mobile phone industry
| | Blurring boundaries between Smartphones and feature phones from three different perspectives: prices, software applications and vendors' product strategies
| | Price analysis includes overall price developments of Smartphones and feature phones in 2008 and 2009 and detailed price trends within these respective product segments
| | Software application analysis includes Qualcomm's BREW MP and Microsoft's OneApp, as well as worldwide Smartphone OS market share in the period 2007-2009
| | Product strategy analysis include Nokia, Samsung, and LG
| | Companies and organizations analyzed or mentioned in the report include: Adobe, Apple, Dell, Foxconn, Google, HTC, Lenovo, LG, Mediatek, Microsoft, Motorola, Nokia, Palm, Qualcomm, RIM, Samsung, Sony Ericsson, Sprint, Verizon Wireless, Vogins Technology
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| Figure 1 Price Boundaries between Smartphones and Feature Phones Becoming Increasingly Blurred, 2008-2009
| | Figure 2 Worldwide Smartphone OS Market Share, 2007 - 2009
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| Table 1 Android Smartphones of Major Branded Vendors, 2009
| | Table 2 High-end Feature Phones of Major Branded Vendors, 2009
| | Table 3 Nokia 5800 XpressMusic Series Smartphone Specifications
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.
http://mic.iii.org.tw/english
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