Consumer Electronics
Mobile Payment Consumer Survey in Taiwan: Intention Analysis of Demographic Groups
July 25, 2016 / Nephy Hu
25 Page, Topical Report
US$1,800 (Single User License)

Abstract

In order to help mobile payment vendors develop the Taiwanese market efficiently, MIC conducted this survey to understand consumer preference and intention toward mobile payment among generation groups in Taiwan. MIC has targeted the domestic smartphone users and divided them into three mainstream groups: Baby Boomers, Generation X, and Millennials. The current level of consumer awareness, preference and intention among different demographic groups, and factors affecting consumers' adoption of mobile payments are investigated in this report.
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