Communications
Uncovering the Impact of Facebook Ads on Taiwan Online Users
March 30, 2016 / Yang-Hsuan Chen
21 Pages, Topical Report
US$2,000 (Single User License)

Abstract

This report aims to identify the impact of Facebook ads on Taiwan online users based on a survey conducted by MIC in the first half of 2016. With an effective sample size of 1,200, this report analyzes the impact by users' gender, age and annual income; examines reasons that have encouraged people to continue using Facebook and highlights the most viewed ad categories; evaluates the impact of those ads on consumer preference towards services and products.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  List of Tables
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