Big Data Analytics
Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market
December 03, 2015 / MIC Research Team
33 Pages, Topical Report
US$1,000 (Single User License)

Abstract

Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  Companies covered
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