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Industry Intelligence Program |
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Asia Consumer Behavior |
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The emphasis on digitalization that has accompanied the
preparations for the Beijing Olympics has created a "digital fever" that,
starting in Beijing, has stimulated a wave of demand for digital entertainment
products and services throughout China.
To accurately gauge the potential for demand among Chinese consumers, MIC has
teamed up with leading polling agency Synovate to uncover the psychological
factors that affect Chinese consumers' selection of digital home audio/video
products.
To ensure the most effective consumer sample, the target consumer groups
focused on are highly interested in purchasing the devices in question, have
the financial wherewithal to purchase them, and have been actively seeking out
market information relevant to those products. Our investigation curries
respondant input from a number of angles:
 Consumer demand for devices |
| Decision-making process for purchase |
| Consumer views on price and brand |
| Awareness of and attitudes towards devices |
| Analysis of sales channels |
| Lifestyle analysis |
We are currently offering customized packages to our flat panel TV consumer behavior research. We will be offering consumer
behavior analyses for other digital products soon.
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For quotation requests or to obtain
more information about our consumer behavior research, please use the
Proposal Request form. |
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